Thursday, October 11, 2012

Topic : Do "Beyond Budgeting system" likely to enhance the effectiveness of the organisation?


By Prem Moktan
Bank of Bhutan
Year 2012
This essay will examine the various methods which can be used as basis for the preparation of the budget and identify the primary strength and weakness of these methods, assess whether improvement proposed for budgeting together with those that relate to ‘Beyond Budgeting’ are likely to enhance the effectiveness of the planning , controlling and evaluation needs of organisation.
Budget is plan expressed in monetary terms covering future time period based on a defined level of activity.  Horngren et al (2008) described budget as an integral part of management and controlling systems that aim at promoting, coordination and communication among subunits within the company. It also provides a framework for judging/rating performance and which acts as motivational factors for managers and other employees.
According to Davila and Foster (2007, cited in Robyn King et al 2009) budgeting has been identified as a management accounting tool that enhances financial planning and performance and improves organization’s efficiency. Planning decisions help managers in achieving the goal of an organization and control comprises taking actions that implement the planning decisions, providing feedback that will help future decision  making ( Horngren et al 2006).
Budgeting has been the dominating instrument for management control in organizations. Otley 1994 suggest that there are examples which show highly successful firm utilizing budgeting as a planning and controlling tools.
Paul M. Collier (2006) suggest that budgeting provides the ability to implement strategy by allocating resources in line with the strategic goals, assist coordination and communication between units, motivate and evaluate managerial performances and  provide means to control activities.
Budgeting methods
Four methods are being used by the organization as a basis for the preparation of the budgets, either as the principles on which all the budgets are based, or particularly for the functional budgets as the administration budget. Functional department which support the main operations of the organization may not be so dependent on sales levels. Budgeting in non- profit making organization also requires a different approach, as starting  from forecast of demand may not be appropriate.
Following methods are being used by the organization as a basis for preparation:

1.      Incremental budgeting
2.      Priority-based budgeting
3.      zero base budgeting
4.      Activity based budgeting

Incremental Budgeting
Incremental Budgeting is mostly used in commercial organization and in public sector. It takes previous year’s budget as base and adds or subtract certain percentage on it usually adjusting for inflation. In some cases the previous year’s actual costs may be used as starting point, rather than the budget particularly if the actual cost were lower than the budgeted one.
 This method has number of advantages. It is stable and change is gradual and planned, manager can operate their department on a consistent basis. The system is relatively simple to operate and easy to understand and change in impact can be seen quickly. However, it is not free of weakness and has a number of criticisms. It assumes activities and method of working will continue in the same way, giving no incentive for developing new ideas. There is no cost control incentive and spending up to budget is encouraged so that next year level of budget is maintained. The budget may become out of date, and longer relate to the level of activity or the type of work being carried out. The priority for resources may have changed since the budgets were set originally.  There may be ‘budgetary slack’ built in to the budgets, which is never reviewed – this means that managers have overestimated their requirements in the past, in order to obtain a budget which is easier to work to, and which will allow them to achieve favourable results.

Priority-based budgeting
In priority-based budgeting, funds are allocated in line with organisation’s strategy. The allocation of budget would change if there is changed in organization’s priorities as per its strategy focus (Paul M. Collier 2006).  Under this method budget are allocated to projects rather than to responsibility centers. This method has the advantage of comparing changes in resources with the resulting cost and benefits.
Zero-base budgeting
Zero-base budgeting identifies the costs to be incurred to implement the strategies and achieve target goals, as if it is fresh start of new organization unit without prior history. It takes the opposite view: instead of assuming everything will continue as before, the focus is on achieving the organisation’s objectives in the most efficient way. The basis of this method is that entire budget centres start with a zero budget allocation and then builds up budget proposals at different levels of activity which will be reviewed by the senior management. It is unlike in traditional budgeting, where existing expenditure levels form the baseline for discussions about future expenditure. Like in all budgeting techniques, it is designed to be used in setting levels of future expenditures.
This method has advantage over other methods because budget holder regularly review all the activities that are carried out to see if they are still required (Paul M. Collier 2006).  It focuses the use of resources on achieving the organisation’s objectives. The budget centre managers have to re-evaluate in detail the cost effectiveness of the working methods and results achieved in their departments. The new projects are compared with existing work so that innovation is encouraged rather than assuming existing activities must continue. Allocation of resources is linked to the achievement of results. Wastage and budgetary slack should be eliminated, because budgets which are not cost-effective will not be given funds. Planning and budgeting is combined into a single process when the decision packages to be funded are chosen.

However, disadvantage is that it requires more extensive work than incremental budgeting. It compels the managers to justify their outlays on a regular and systematic basis in the context of future plans and strategy rather than on the past performance. An incremental approach is most likely to be applied to discretionary costs, as it is these costs that have no demonstrable relationship with volume or activity measures. The Zero-base budgeting approach requires all activities to be justified and prioritized before the decision to allocate resources is taken by management. It is also criticized, because the process itself is very complex and therefore costly to operate. By separating different activities, links between them may not be allowed for, leading to an uncoordinated approach. Short-term benefits may be emphasised in the decision packages, to the detriment of long-term planning. The process of judging and prioritising the decision packages may be extremely difficult and it may be affected by the internal politics of the organisation, so that it is not really objective.

Activity base budgeting
Activity base budgeting is concerned with activity based costing (Paul M. Collier 2006). These include activity-based costing, activity-based management and activity-based budgeting (ABB). The logical thrust behind all is that cost control and management should focus on the outputs of a process rather than on the inputs to that process. ABTs are, arguably, most applicable to service-sector operations, the public sector, the not-for-profit sector and indirect costs in a manufacturing environment. The traditional approach to budgeting presents costs under functional headings, that is, costs are presented in a manner that emphasises their nature.
Strength of this approach is that it provides a clear framework for understanding the link between costs and the level of activity. Using the traditional approach, many of the costs listed under traditional functional headings might simply be considered 'fixed'. However, research often shows that, in the long run, few costs really are fixed. If one can identify appropriate 'cost drivers', then a very high proportion of costs reveal themselves to be variable.
The weakness of this approach is that it gives little indication of the link between the level of activity of the department and the cost incurred. Johnson and Kaplan (1987) argued that it failed to keep pace with new technology and became subservient to the needs of external financial reporting.
The flexible budget helps to ensure for comparing the actual results with the budget for a period to monitor against realistic targets.
Whereas fixed budget is one that remains unchanged regardless of the actual level of activity. In situations where activity levels are likely to change and there are a significant proportion of variables costs, it is difficult to control expenditure satisfactorily with a fixed budget.
A flexible budget can help managers to make more valid comparisons. It is designed to show the expected revenue and the allowed expenditure for the actual number of units produced and sold. Comparing this flexible budget with the actual expenditure and revenue it is possible to distinguish genuine efficiencies.

According to Paul M. Collier (2006) there are two approaches that can be applied while preparing budget. Budget may be top-down budget or bottom-up budget. Top-down budget begin with the sales forecast and using the volume of sales, predict inventory levels, staffing and production times with capacity limitation. The advantages of top-down approaches are their speed and straightforwardness. The disadvantage is that the methods look to the past as a guide, rather than to future goals Also, budgets tied to sales figures mean that a company’s promotional budget will decrease if sales decrease—but in fact increasing the promotional budget may be precisely what is needed in order to remedy declining sales. Bottom-up budgets are developed by the managers of department based on current spending and agreed plans, which then totaled up to the corporate total.
Improvement proposed for budgeting
In the modern context, the process of establishing a budget is an intelligent exercise in business planning wherein alternative means of achieving given objectives are identified and evaluated.
ZBB, PPBS and ABB are probably most applicable to costs which contain a substantial discretionary element and as such they are most commonly encountered in service departments of commercial operations, the public sector and the not-for-profit sector. However, organization has to face number of challenges in terms of depending solely on budgets for management control. They restrict responsiveness and are often a barrier to change and they concentrate on cost reduction instead of value creation (Ostergren & Stensaker 2008, John & Ngoasong 2008). As a response to such criticism, it has been suggested by Hope and Fraser (1997, 2000 and 2003) cited in Ostergren & Stensaker 2008 to drop the budget all together by moving to “Beyond Budgeting” as their new approach to management control.

Beyond Budgeting
The beyond budgeting model focuses on six principles that link the often disparate decision streams of strategic planning, budgeting, and performance management. It is hard to argue with the notion that resource allocation on the whole will be more effective when these areas are coordinated. The ideas in Beyond Budgeting are getting some play, as many companies are seriously considering scrapping budgeting. Hope and Fraser (2003) argues that beyond budgeting is an alternative, coherent management model that enables companies to manage performance through processes specifically tailored to today’s volatile marketplace. Based on the decision – making needs of front- line managers, the firm can create set of adaptive management processes that replace centrally controlled, predetermined goals with self- regulating, relative competitive benchmarks and transfer the power and decision making authority from the center of the Organization to the front line. Hope and Fraser (2001) states that the root of planning and budgeting problem is organization being considered as machine for making money, as opposed to complex human organizations that have a life of their own, that evolve over time, and that constantly adapt to the changes in the environment. Beyond budgeting connects these ideas of the organization as a human network with different ways of managing performance within an organization.

Performance
Flamholtz (1983) argues that budgeting in an organization is a part of planning system but not equivalent to the whole of control system because they lack critical component like evaluation – reward system which is a mechanism for performance assessment and administration of rewards. Otley (1999) further states that performance measures are to influence managerial behaviors, so that managers have the knowledge and motivation to act in the organization’s best interest.
Lower cost
Hope and Fraser (2003) states that low cost is also a feature of beyond budgeting process. By removing the cost of the budgeting process and eliminating the entitlement mentality that traditional budgets create, front- line managers can spend less when they need less while safe in the knowledge that they will be provided greater resource should they need them. There is no place for fix performance contract and remote control management.  Leader need to place more faith responsibility and trust in their operating people. The result will be a management model that offers a unique source of competitive advantage.
It has been argued by Ostergren and Stensaker (2008) that three separate processes were introduces as budgets were removed. They are; a) Target should be strategic and based on high ambitions.  b) A greater focus on the big picture.  c) Focus on the possibilities and flexibility.

Target should be strategic and based on high ambition
When the budgets are basis for target setting, targets are controlled by the budgets. Separating target setting from planning and resource allocation made it possible to set target irrespective of available resource. With higher ambitious goal, target setting was performed at higher level in the orgationsation than when compared with budgetary controlled (Ostergren and Stensaker 2008).

Greater focus on big picture has become important
Once budget were removed, the focus was on the big numbers instead of details. This shortened the time available for decision on resource allocation. The criteria for allocation resources also forced organization unit to look beyond their own unit and focus on the big picture.
Increase focused on possibilities and flexibility.
This rule is based on new dynamic resource allocation. Instead of allocating resource once a year, Beyond Budgeting employs a dynamic resource allocation process and the department obtains financial resources continuously (ostergren & Stensaker 2008).

Conclusion
Horn et al (2003) contend that budgeting is incremental, consumes many months and thousands of hours of staff time, ignores performance, and leads employees to focus on the wrong targets at the expense of customer service, overall corporate goals and value creation. Budgeting is also seen as a regime that regenerates itself, as being cumbersome, and as one of the few administrative functions that technology hasn't done much to improve. Even corporate debacles such as Enron and WorldCom are being blamed in part on budgetary incentives that promote a "gaming" and a "massaging" of the numbers
As a response to such criticism it has been suggested by Hope & Fraser (1997, 2000 and 2003) cited in Ostergren & Stensaker 2008 to drop the budgeting practice and move to Beyond Budgeting as their new approach to management control system. It would appear to be more fruitful to develop the possibilities for each model by seeking deeper understanding as to the mechanisms and processes which underlie the application of each model in highly successful companies.
Therefore, beyond budgeting and balance scorecard proposed for improvement of budgetary control method will definitely enhance the effectiveness of the planning, control and performance evaluation of organization’s by broadening performance measurement systems and integrating financial and non- financial issues.


References
Flamholtz, EG 1983, Accounting ,budgeting and control system in their organization context : Theoretical and Empirical Perspective, Accounting, organization and Society, vol 8: 153-169.

King, R , Clarkson, PM & Wallace, S., 2009, Budgeting practices and performance in small healthcare business, Management Accounting Research, vol 21 :40-55

Libby, T & Lindsay, RM 2010, Beyond budgeting or budgeting reconsidered?. A survey of North-Amrican budgeting practice, Management Accounting research, Vol 21: 56-75


Hope , J., Fraser, R., 2001, Beyond Budgeting round Table, Quentions & Answers by Jeremy Hope and Robin Fraser, October, 2001.

Hope, J, & Fraser, R, 2003, Beyond Budgeting: How manager can break free from annual performance trap. Sound view Executive Book Summaries, Pennsylvania, USA.

Horngren, CT, Datar, SM, Foster, G, Rajan, M & Ittner, C (eds) 2008, Cost Accounting, A managerial Emphasis, 13th Edn, Pearson Education Pty limited, New Jersey.

Horngren,CT, Datar, SM & Foster, F (eds) 2006, Cost Accounting : A managerial Emphasis, 12th edn, Pearson Education Pty limited, New Jersey.


John, AB and Ngoasong , LN, 2008 Budgeting and budgeting control process in the manufacturing organization: case study of Guinness Nigerian PLc, Master thesis, 4 June.

Ostergren, K & Stensaker, I 2008, (Associate professor, NHH  Norwegian School of Economics and Business Administration), Management Accounting Research

Otley D 1999, Performance Management : framework for management control system research, Management Accounting research, vol 10 363-382

Paul M, C, 2006, Accounting for Managers, Interpretating accounting information for decision-making (second Edn), England, John Wiley & sons Ltd.


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